Born from a passion.
Built on real measurements.
From a neighbourhood hardware store to Bridgelux chips. From a child who, in China, was spellbound by his first electric toy, to the obsession with understanding how light is born without movement. A passion thirty years long and a craft of over sixteen — that today goes as far as measuring and certifying the quality of light.
A story that starts with a toy
The first gift I remember, in 1995, was electric: battery-powered, with little motors and small halogen lights. Everything started there. Instead of playing with ordinary toys, as a child I would go to the hardware store and buy bulbs, sockets, cables and plugs. One question obsessed me: how does a battery torch produce light with no moving parts?
I come from a textile family and studied economics, following the family tradition. The accounts worked. But the itch for technology was always there, silent, waiting. At eighteen I tried renewable energy, then stopped — but the skills I'd built (electronics, components, energy management) I never threw away.
Then, in 2008, I met a LED semiconductor for the first time. Not a lamp — a chip. A technology. And I understood at once that in that small component was the answer to my childhood question, and the future of my working life.
The lesson the lab never taught me
One of my first products was a P6 indoor LED wall, about one square metre: eight thousand euros, spent understanding almost nothing. Selling lighting to an early customer, the LEDs started failing after a few months. I recovered them: they were blackened. A screw had come loose in transit and they'd lost contact with the heatsink. There I learned the truth that still guides me: a power LED must dissipate heat. Without dissipation, it doesn't last.
From there began a chase that never stopped: equipping myself with the instruments to see what the eye can't. A FLIR thermal camera that shows heat across the whole panel. A Konica Minolta CS-160 spectroradiometer to measure colour and contrast for real. Weller stations to repair a single SMD LED. The rule became simple: if I want to offer the best products, I need the best instruments to verify them.
We don't declare. We measure.
Every component of a VeroLED LED wall comes from a manufacturer we selected after years of lab testing — no "generic components", only brands whose specs and lifespan we can certify. In 2010 the business took shape; in 2024 it became VEROLED S.R.L., with €90,000 of fully paid-up capital. And we're taking the next step: the ISO 9001 certification process is underway — putting on paper, through a third party, the quality of a method we've applied for years.