LED Wall Rental for MICAM.

The venue: Fiera Milano Rho, Milan (Rho)

MICAM is held at Fiera Milano Rho (Strada Statale del Sempione 28, Rho (MI)), in Milan (Rho), Lombardy. We deliver the LED wall to the booth inside the exhibition centre, within the build-up window that Fiera Milano Rho assigns to the halls, and we collect it after the closing — transport, assembly, dismantling and on-site support are quoted as separate items, so you can see what each one costs for MICAM.

Fiera Milano Rho is a venue we know from other shows — Salone del Mobile, Euroluce, HOMI, Host Milano, TUTTOFOOD and EICMA and others are on our calendar as well — so for MICAM the practical details of the site (vehicle gates, hall access, where a structure can and cannot stand) are not discovered on the day.

What the screen has to do at a footwear show

MICAM is a trade show for footwear. That changes what the screen at your booth has to do, and therefore which screen we bring to Milan (Rho).

In fashion, accessories and beauty the wall is part of the set: a backdrop to a collection, a moving image behind a display case, a vertical screen on the corridor side. Visitors at MICAM stand at arm's length from the product and a metre or two from the screen, which is why we bring fine-pitch panels — a P2.6 as a rule — rather than the wider pitch that would be adequate on a stage.

The second decision is the format. A backdrop cut to the width of a display wall is not 16:9, and a video shot for social media stretched onto it is the most common defect we see at MICAM and its peers. We tell you the exact pixel dimensions of the wall before you brief your agency, so the film is produced once, in the right shape.

Build-up and dismantling at MICAM

MICAM does not have a fixed edition date in our calendar, so we do not print one: tell us the dates of the edition you are exhibiting at and the quote is built on them. Exhibition centres open the halls to stand builders in the days before the opening — usually the two days before — and the LED wall goes up once your stand's walls are finished, inside the window assigned to your hall.

Dismantling starts as soon as MICAM closes, often the same evening, with every exhibitor in the hall packing at once. For a booth-sized wall the work itself is a matter of hours. If the closing is late and the halls do not allow dismantling that night, the wall stays at the stand and must be kept in custody until our team collects it the next morning — the quote says which of the two applies.

For MICAM we recommend booking at least three to four weeks ahead, which is the time it takes to reserve the hardware and plan the logistics around the venue's rules. Short-notice requests are not refused: they are answered with what is actually available.

Power, weight and depth at your booth in Milan (Rho)

Three numbers decide whether a LED wall works at MICAM, and none of them is on the screen's data sheet. The first is power. Our standard fair panel draws about 494 W per square metre at full white: a 3 m² wall is around 1.5 kW, a 6 m² wall around 3 kW — the whole of the single-phase 16 A socket (about 3.6 kW) that most exhibitors order with the stand — and a 10 m² wall, at roughly 4.9 kW, needs a 32 A supply or a dedicated line. That is the peak, not the average, but a circuit breaker trips on the peak. Send us the wall size before you close the electrical order for MICAM and we tell you what to book.

The second is weight and support. A fair wall weighs between 18 and 30 kg per square metre depending on the series, plus the structure that holds it — well within what any hall floor at Fiera Milano Rho carries, so at MICAM the floor is not the question. The constraint is how it stands: a ground-support structure inside the stand needs around 40 cm of depth behind the screen for frame and cabling, while hanging from the hall roof depends on the venue, has a rigging cost and must be requested from the organiser weeks in advance. Ask your stand builder how much depth is behind the screen before the floor plan is signed.

The third is distance. A millimetre of pixel pitch wants roughly a metre of viewing distance before the dots show; in a booth at MICAM a visitor is often at two metres or less, which is why we bring fine-pitch panels as a rule and choose a wider pitch only when the screen sits high above the stand or faces the aisle from a distance. We rent from 6 m² upwards, in cabinet multiples, and we carry about ten per cent of the cabinets as spares.