LED Wall Rental for Pitti Immagine.

The venue: Fortezza da Basso, Florence

Pitti Immagine is held at Fortezza da Basso (Viale Filippo Strozzi 1, Firenze), in Florence, Tuscany. We deliver the LED wall to the booth inside the exhibition centre, within the build-up window that Fortezza da Basso assigns to the halls, and we collect it after the closing — transport, assembly, dismantling and on-site support are quoted as separate items, so you can see what each one costs for Pitti Immagine.

Fortezza da Basso is not a venue we visit every month, and we say so: for Pitti Immagine we ask the organiser's technical office for the hall regulations in advance, and we put the answers — vehicle access, hall build-up hours, rigging rules — in the quote rather than in a phone call the week before.

What the screen has to do at a fashion show

Pitti Immagine is a trade show for fashion. That changes what the screen at your booth has to do, and therefore which screen we bring to Florence.

In fashion, accessories and beauty the wall is part of the set: a backdrop to a collection, a moving image behind a display case, a vertical screen on the corridor side. Visitors at Pitti Immagine stand at arm's length from the product and a metre or two from the screen, which is why we bring fine-pitch panels — a P2.6 as a rule — rather than the wider pitch that would be adequate on a stage.

The second decision is the format. A backdrop cut to the width of a display wall is not 16:9, and a video shot for social media stretched onto it is the most common defect we see at Pitti Immagine and its peers. We tell you the exact pixel dimensions of the wall before you brief your agency, so the film is produced once, in the right shape.

Build-up and dismantling at Pitti Immagine

Pitti Immagine does not have a fixed edition date in our calendar, so we do not print one: tell us the dates of the edition you are exhibiting at and the quote is built on them. Exhibition centres open the halls to stand builders in the days before the opening — usually the two days before — and the LED wall goes up once your stand's walls are finished, inside the window assigned to your hall.

Dismantling starts as soon as Pitti Immagine closes, often the same evening, with every exhibitor in the hall packing at once. For a booth-sized wall the work itself is a matter of hours. If the closing is late and the halls do not allow dismantling that night, the wall stays at the stand and must be kept in custody until our team collects it the next morning — the quote says which of the two applies.

For Pitti Immagine we recommend booking at least three to four weeks ahead, which is the time it takes to reserve the hardware and plan the logistics around the venue's rules. Short-notice requests are not refused: they are answered with what is actually available.

Power, weight and depth at your booth in Florence

Three numbers decide whether a LED wall works at Pitti Immagine, and none of them is on the screen's data sheet. The first is power. Our standard fair panel draws about 494 W per square metre at full white: a 3 m² wall is around 1.5 kW, a 6 m² wall around 3 kW — the whole of the single-phase 16 A socket (about 3.6 kW) that most exhibitors order with the stand — and a 10 m² wall, at roughly 4.9 kW, needs a 32 A supply or a dedicated line. That is the peak, not the average, but a circuit breaker trips on the peak. Send us the wall size before you close the electrical order for Pitti Immagine and we tell you what to book.

The second is weight and support. A fair wall weighs between 18 and 30 kg per square metre depending on the series, plus the structure that holds it — well within what any hall floor at Fortezza da Basso carries, so at Pitti Immagine the floor is not the question. The constraint is how it stands: a ground-support structure inside the stand needs around 40 cm of depth behind the screen for frame and cabling, while hanging from the hall roof depends on the venue, has a rigging cost and must be requested from the organiser weeks in advance. Ask your stand builder how much depth is behind the screen before the floor plan is signed.

The third is distance. A millimetre of pixel pitch wants roughly a metre of viewing distance before the dots show; in a booth at Pitti Immagine a visitor is often at two metres or less, which is why we bring fine-pitch panels as a rule and choose a wider pitch only when the screen sits high above the stand or faces the aisle from a distance. We rent from 6 m² upwards, in cabinet multiples, and we carry about ten per cent of the cabinets as spares.